Transformational Technologies in P&C Commercial Lines: Insurer Progress, Plans, and Projections

An SMA Research Report

Mark A. Breading, Senior Partner
Karen Pauli, Principal
Publication Date:
November 27, 2019
Number of Pages:
$995.00 USD

Transformational technologies are poised to fundamentally alter the commercial lines insurance sector over the next five to ten years. In some ways, the effects are already being felt. SMA research has tracked insurer plans and progress in relation to technologies over the last decade. The trends tell the story of an industry responding to the general world of technology, particularly in regard to the customer, and the impact technology is having at a discrete commercial insurance operational level.

This report identifies eleven technologies that SMA has categorized as “transformational” in the commercial lines space. Insurance executives were surveyed about their perspectives and plans for each specific technology – which ones are most likely to contribute to industry transformation, where insurers are already actively engaging, and what insurer investment plans are for the future. In the analyses of the technologies in this report, attention is paid to the implications for different lines of business within the broad label of commercial lines such as small commercial, workers’ comp, mid-market, specialty lines, and large commercial. A set of recommendations are also provided.

20191127 CL Transformational Tech


Table of Contents

  • Commercial Lines and Transformational Technologies 3
  • Transformational Technology Rankings 4
  • Individual Technology Analyses 5
  • Conclusions and Call to Action 13
  • About Strategy Meets Action 14