An SMA Research Brief
- Author(s):
- Mark A. Breading, Partner
- Publication Date:
- February 28, 2013
- Number of Pages:
- 6
- Price:
- $395.00 USD
SMA research finds that mobile technologies are one of the hottest areas of investment for insurers in 2013. This report identifies ten trends that insurers must consider when developing mobile strategies and plans. Five trends relate to content – the new types of business capabilities available. The other five are technology oriented.
Summary of Insights:
SMA has a somewhat unique perspective on mobile trends in insurance. The baseline trends such as bring-your-own-device are discussed, but new trends such as mobile advertising are also highlighted. The trends are succinctly described along with implications and recommendations for insurers. This thought-provoking piece is also fun to read!