The Top 10 Best Practices in Insurance Innovation

An SMA Research Report

Deborah M. Smallwood, Senior Partner
Publication Date:
July 13, 2017
Number of Pages:
$395.00 USD

Some of the best innovation success stories are built out of the lessons learned from watching the attempts of others as they either falter or flourish. SMA has been tracking, researching, and advising insurers on innovation for many years. This report identifies the top 10 best practices for innovation, based on SMA’s insights from these activities.

SMA’s new research report, The Top 10 Best Practices in Insurance Innovation defines three stages of innovation, best practices for each stage, and an SMA Call to Action with recommendations for insurers.   

Figure 1 shows the three stages of innovation at insurance companies.


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Table of Contents

  • The World is Changing and Insurers are Responding 3
  • Learning From Past Innovations, Looking to Future Possibilities 3
  • Top 10 Best Practices for Innovation 4
  • Phase 1: Getting Started: Begin the Innovation Journey
  • Phase 2: Gaining Momentum: Learn From Successes and Failures
  • Phase 3: Creating Advantage: Leverage Innovation for a Competitive Edge
  • SMA Call to Action 9
  • About Strategy Meets Action 10