Author(s): |
Karen Furtado, Partner |
Publication Date: October 7, 2011
Number of Pages: 16
Price: $995.00 USD
Social media is a pervasive movement that is reshaping society and business – but does it really matter to insurers? This research report offers a different view than many by taking a broad view of social media and evaluating the current state and potential opportunities for each area of the insurance business – both customer facing and within the enterprise.
The Role of Social Media in Insurance answers the following questions:
· What is the true scope of social media and which domains have the most potential for insurance?
· What is the current state of adoption by P&C and L&A insurers in North America?
· How do insurers plan to leverage social media in the coming years?
· What are leading examples and future possibilities of social media usage in each area of the business – such as marketing, distribution, underwriting, and claims?
Insurers, IT solution providers, and service providers, will find this report useful. Figure 1 illustrates insurer’s current usage of social media inside the enterprise
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Table of Contents
- Executive Summary 3
- The Social Media Universe 3
- Social Media's Current State of Adoption in Insurance 4
- Social Media: Internal vs. External 6
- Where Social Media Plays in Insurance 8
- Social Media's Role in Insurance 13
- SMA Call to Action 15
- About Strategy Meets Action 16
