The Moment of Truth: Digital Readiness and Response in the Midst of COVID-19

An SMA Research Report

Deborah M. Smallwood, Senior Partner
Publication Date:
April 22, 2020
Number of Pages:
$1,495.00 USD

In the midst of all the COVID-19 pandemic chaos, distraction, and upheaval, insurers’ digital capabilities are being put to the test – across the entire ecosystem. For all, it becomes the moment of truth for our business outcomes and the value from our digital strategies, plans, and investments.

Using the SMA Digital Maturity Model, this research brief places a digital lens on insurer’s readiness and response and explores this new, uncharted norm. For each of the four quadrants of the SMA Maturity Model, SMA presents a set of questions that will help us brainstorm on ways to creatively address today’s gaps with quick, actionable fixes, and position us for strategic investments to advance digital transformation.

20200422 Digital Readiness


Table of Contents

  • Overview 3
  • State of Digital Strategies and Plans 4
  • Our Digital Readiness and Response 5
  • SMA Call to Action 10