The InsurTech Universe: Understanding Company Positioning and Maturity

An SMA Research Report

Mark A. Breading, Senior Partner
Jennifer Overhulse, Principal Owner, St. Nick Media
Publication Date:
August 31, 2016
Number of Pages:
$995.00 USD

Tracking the activity and investments in the rapidly expanding InsurTech space is one thing. It is quite another for an individual insurer to assess which trends and companies are most relevant and which are likely candidates for partnering or investment, or even which ones to monitor as potential new competitors.

This research report, jointly developed with St. Nick Media, introduces the InsurTech Maturity Model, an approach that individual insurers can use to assess and make sense of the InsurTech universe. Three stages are outlined to enable insurers to identify and begin to evaluate candidate InsurTech companies for monitoring, investing, or partnering. The report also provides practical guidance for developing strategies and putting plans into action.

Figure 1 is an example of the research, showing nine categories of InsurTech firms, and the percentage of startups in each area.


20160831 Insurtech



Table of Contents

  • Executive Summary 3
  • InsurTech Company Business Focus 3
  • The InsurTech Maturity Model 7
  • InsurTech Company Journeys 9
  • Call to Action 11
  • About Strategy Meets Action and St. Nick Media 12