Author(s): |
Mark A. Breading, Partner |
Monique Hesseling, Partner |
Publication Date: December 17, 2014
Number of Pages: 13
Price: $995.00 USD
Insurers are striving to develop digital enterprise capabilities. The imperative today is to bring together all the individual digital capabilities into a unifying framework, resulting in a holistic approach to becoming a digital insurer. This research report introduces SMA’s Digital Insurer Framework, which provides a business architecture of the critical components required to become a digital insurer.
The Digital Insurer report addresses key strategies and how they must be integrated. Examples include customer experience and omni-channel strategies, a unified digital strategy, and elements covering security, data management, analytics, digital content, core capabilities, and infrastructure.
Figure 1 provides an example of one central element of the digital insurer framework: the unified digital strategy.
Table of Contents
- The Digital Insurer Journey 3
- The Digital Insurer Framework 3
- Customer Experience 4
- Omni-Channel Strategy 5
- Unified Digital Strategy 6
- Security Strategy 9
- Data Management and Analytics Strategies 9
- Digital Content Strategy 10
- Core Business Capabilities 11
- Infrastructure 11
- SMA Call to Action 12
- About the Research and Strategy Meets Action 13
