An SMA Research Report
Author(s): |
Deborah M. Smallwood, Senior Partner |
Mark A. Breading, Partner |
Publication Date: July 26, 2019
Number of Pages: 10
Price: $995.00 USD
The P&C small commercial segment is viewed as an area of opportunity by many insurers. A great deal of activity and investment is underway related to new distribution channel options, new business models, new products, and advanced technology solutions.
This research report addresses the question: “How should insurers approach this area today, given that this is such a competitive space?” Ten guidelines are proposed, along with a set of recommendations for insurers. These guidelines and recommendations are designed to inform strategies and plans.
Table of Contents
- Opportunities in the Small Commercial Market 3
- Strategic Approach 5
- Execution Elements 7
- SMA Call to Action 9
- About Strategy Meets Action 10
