Ten Guidelines for Success in the Small Commercial Market

An SMA Research Report

Deborah M. Smallwood, Senior Partner
Mark A. Breading, Senior Partner
Publication Date:
July 26, 2019
Number of Pages:
$995.00 USD

The P&C small commercial segment is viewed as an area of opportunity by many insurers. A great deal of activity and investment is underway related to new distribution channel options, new business models, new products, and advanced technology solutions. 

This research report addresses the question: “How should insurers approach this area today, given that this is such a competitive space?” Ten guidelines are proposed, along with a set of recommendations for insurers. These guidelines and recommendations are designed to inform strategies and plans.

Table of Contents

  • Opportunities in the Small Commercial Market 3
  • Strategic Approach 5
  • Execution Elements 7
  • SMA Call to Action 9
  • About Strategy Meets Action 10