Social Media in Insurance

Strategies for Success

Timothy Radwanski, Guest Author
Karen Furtado, Partner
Publication Date:
August 16, 2010
Number of Pages:
$995.00 USD

Social Media in Insurance provides a fresh, different perspective on this sizzling topic. The report explores how and where social media fits in insurance and presents guidelines for planning and measuring success in this new domain. SMA and Convertiv, co-authors of the research, offer practical advice on how insurers and agents can leverage social media for benefits that extend far beyond a brand push.

 Social Media in Insurance: Strategies for Success maps out new territory for the industry's use of social media and provides information on:  

  • Identifying how to set goals for social media deployment
  • Highlighting specific measurements and tools to gauge progress
  • Building communities internally and externally
  • Leveraging social media in the insurance sales process
  • Finding a new pool of highly-skilled talent

All participants within the Insurance ecosystem will find this report useful - insurers (all lines), agents/brokers, service providers, industry associations and groups, and IT solution providers.

Table of Contents

  • Executive Summary 3
  • Social Medial Momentum 4
  • Implications for Insurance
  • Insurance Business Value
  • Getting Started with Social Media 6
  • Appreciating the Scope
  • Setting Strategy and Goals
  • Establishing Policies
  • Managing and Measuring Success 9
  • Community Building
  • Measurement Tools
  • Legal Implications
  • SMA Call to Action 12
  • About SMA: Strategy Meets Action 12
  • About Convertiv 12
  • Apppendix A: Social Media Terminology 13