P&C Insurance Distribution – Responding to a Rapidly Changing Ecosystem

An SMA Research Report

Karen Pauli, Principal
Mark A. Breading, Senior Partner
Publication Date:
July 23, 2018
Number of Pages:
$995.00 USD

Insurance product distribution is in a state of flux, and it is likely to remain that way forever. Consumers and business owners want choice. And insurers must be prepared to respond to external requirements even if chosen channels are not changed in the near term. For commercial lines insurers who rely on the independent agent and broker channel, supporting a digital environment for their distribution partners is elemental as they feel pressure to transform from their customers. Startup InsurTech distributors add another element of change – and opportunity – for insurers looking to partner for diversification. This research report focuses on the state of distribution today from the insurer perspective.


20180723 PC Dist



Table of Contents

  • Distribution Transitions 3
  • Today’s Distribution Challenges 3
  • Insurer Investments to Support Distribution 5
  • The Role of InsurTech Distributors Today 7
  • SMA Call to Action 8
  • About Strategy Meets Action 9