P&C Agency Distribution: Digital Strategies and Plans for Small Commercial Lines in 2023

Mark A. Breading, Senior Partner
Publication Date:
March 16, 2023
Number of Pages:
$2,495.00 USD

In recent years, we have seen small commercial lines evolve thanks to technology advancements, changing customer/distributor expectations, external influences, and new distribution channels driving changes across the segment. Insurers continue to invest in capabilities to support their various channel partners, but how do their priorities align with the needs of agents and brokers?

This ReSource Pro research report offers actionable insights to carriers on distributor plans and expectations in small commercial lines based on a survey of agency executives. The report reveals the current state of automation between agencies and carriers, agency satisfaction with insurers’ digital offerings, and how insurers’ tech investment plans align with agency needs across sixteen digital sales capabilities and seventeen digital servicing capabilities. Lastly, the report ends with the proactive steps insurers can take to support agency partners and succeed in the small commercial segment.

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Table of Contents

  • Agent Expectations Shift in Small Commercial 4
  • Current State of Small Commercial Lines Automation 6
  • Drivers of Technology Investments 8
  • Agency Satisfaction with Insurers’ Digital Offerings 9
  • Where Should Insurers Invest? 11
  • Tech Investment Plans for Digital Sales Capabilities
  • Tech Investment Plans for Digital Servicing Capabilities
  • Call to Action 15
  • About ReSource Pro 16
  • Use of Our Reports
  • About the Author