Mobile and Social for Insurance: The Buzz to Bizz Gap

Mark A. Breading, Partner
Publication Date:
April 5, 2012
Number of Pages:
$95.00 USD

While social media and mobile are two very different ‘animals’, they frequently get lumped into the same conversational bucket. This SMA Research Brief explores the fundamental differences between the characteristics of mobile and social technologies and presents the key factors that have implications for adoption in the insurance industry. The report depicts the buzz to bizz gap with a discussion of what’s being talked about (the buzz) and where the greatest business returns are being realized (the bizz).