IoT: Connecting P&C Insurers to New Business Opportunities

An SMA Research Report

Mark A. Breading, Senior Partner
Karen Pauli, Principal
Publication Date:
November 10, 2020
Number of Pages:
$1,495.00 USD

The Internet of Things (IoT) covers a wide expanse of technology and an equally wide expanse of business opportunities for both P&C commercial and personal lines organizations. There is no one right adoption answer, but it is critically important for insurers to identify which set of IoT technologies aligns to their corporate strategies. Believing that IoT simply covers consumer technology choices highly undervalues the category and impedes transformation, particularly in underwriting and claims.

This SMA report provides survey data for commercial and personal lines by IoT technology category relative to adoption and maturity. Additionally, business value areas are identified, as are specific use cases designed to illustrate what is happening in the marketplace. Five tangential initiatives related to IoT are also discussed. The report concludes with SMA’s distinctive Call to Action.

20201109 IoT Report


Table of Contents

  • Introduction 3
  • IoT Investment and Maturity 4
  • IoT Opportunities 5
  • IoT and Related Initiatives 10
  • SMA Call to Action 12
  • About Strategy Meets Action 13