InsurTech and Commercial Lines: A Surge of Activity and New Implications

An SMA Research Report

Deborah M. Smallwood, Senior Partner
Mark A. Breading, Senior Partner
Publication Date:
May 25, 2017
Number of Pages:
$995.00 USD

Recently, there has been a surge of interest, activity, and investment in new InsurTech ventures that address P&C commercial lines. When added to the commercial lines InsurTechs that have been quietly growing over the past couple of years, the result is around 400 startups worldwide that are relevant for commercial.  

SMA’s new research report, InsurTech and Commercial Lines: A Surge of Activity and New Implications, is based on SMA’s ongoing tracking, analysis, and advisory work with InsurTechs and Insurers. InsurTechs are categorized by location (country) and company type (tech, broker, insurer). The startups are also classified and grouped into nine key categories – such as greenfield insurer, distribution disruptor, smart home, etc. Many examples are given for all of the categories. 

Figure 1 shows the universe of InsurTech and related tech companies explored in this report. 


20170525 Commercial Lines Tech 




Table of Contents

  • InsurTech in Commercial Lines 3
  • InsurTech Enablers
  • InsurTech Scope
  • InsurTech Demographics
  • InsurTech and Insurance Business Strategy 7
  • InsurTech Categories
  • InsurTech Examples Across the Value Chain
  • Where Insurers are Investing 11
  • Strategic Initiatives
  • SMA Call to Action 12
  • About Strategy Meets Action 13