Innovation in Insurance


Deborah M. Smallwood, Senior Partner
Publication Date:
September 24, 2012
Number of Pages:
$395.00 USD

Is innovation really happening in insurance? This SMA Research Brief tackles that question head on, based on a recent SMA survey and innovation discussions with insurers. The state of innovation in insurance is assessed, along with recommendations for stimulating different thinking, spurring imagination, and encouraging novel approaches that deliver new levels of business value.

The brief introduces the new SMA Business Value Maturity Matrix, which describes four levels for IT investments, culminating in innovation at the highest level. The matrix can be used to investigate how investment mindset and goals influence overall competitive positioning – how they impact an organization’s market leadership position and ability to deliver business value.