Innovation in Insurance: Continued Momentum and Making Impacts

An SMA Research Report

Deborah M. Smallwood, Senior Partner
Publication Date:
December 15, 2015
Number of Pages:
$995.00 USD

This report takes a look at the continuing progress of innovation, highlighting the increasing pace of adoption and the upward movement in maturity levels among insurers in the context of SMA’s maturity model: from laggard to mainstreamer, mover, and market leader.  

The report addresses innovation practices, leadership, and culture. The report also considers the continued and growing impact of emerging technologies, the impact of the massive amounts of new data from old and new sources, the continuing need to nurture an innovation culture, and the importance of making the customer the center of everything.

Figure 1 is an example from the report that illustrates the allocation of innovation leadership areas.


20151215 Innovation Leaders



Table of Contents

  • Quick Findings Summary 2
  • Introduction: Continued Momentum and Making Impacts 3
  • Innovation Approach and Technology Investment 6
  • Creating an Innovation Culture 7
  • Innovation Impacts 8
  • SMA Call to Action 9
  • About Strategy Meets Action 10
  • Use of Our Reports
  • About the Author