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Expanding Idea Generation in Insurance


Karen Furtado, Partner

Publication Date: July 27, 2012

Number of Pages: 5

Price: $395.00 USD

In today’s supercharged competitive world, it is critically important for insurers to find a way to capitalize on the expertise and creativity of their employees and the external market. This SMA Insights Report investigates the power of ideation and crowdsourcing and discusses how these processes are energizing idea generation in insurance, by helping insurers take collaborative, interactive approaches to inspiring and cultivating ideas – creating a culture for innovation.

Ideation and crowdsourcing are proven approaches to engage individuals, creating an environment where the power of small as well as large groups can be used to harness and harvest the best ideas. They help insurers leverage untapped knowledge and ingenuity to manage issues, solve problems, and address opportunities – frequently driving transformational ideas. SMA explores how the next-gen technology of collaboration is creating impactful change within insurers.