Foundational Technologies in Personal Lines Insurance: Investment, Adoption, and Business Areas

An SMA Research Report

Deborah M. Smallwood, Senior Partner
Karen Furtado, Partner
Mark A. Breading, Partner
Karen Pauli, Principal
Publication Date:
July 12, 2019
Number of Pages:
$2,495.00 USD

The personal lines segment of the insurance industry is quite active, with many initiatives and projects underway across the value chain at insurers today. For many, the objective goes beyond incremental improvements to positioning the company for fundamental transformation. According to recent SMA research, half of all responding P&C insurers state that their company is in “transformation mode.” These insurers are the leaders that are reshaping the industry and positioning for further success.

This report provides survey results on investment, maturity, business area focus, and SMA trend analysis for 26 technologies that form the foundation upon which commercial lines organizations can drive transformation initiatives. The report is segmented into three areas: digital, core, and data and analytics. While personal lines may be adopting some foundational technologies for the first time, others are in a second generation. Understanding industry trends as they relate to internal strategic initiatives has never been more critical.

The following is an example of one of the project areas (Digital Platform) shown in the report.

20190711 Personal Lines Foundational Tech


Table of Contents

  • Transformation Journeys in Insurance 3
  • Foundational Technologies and Project Priorities 4
  • Digital Enablement 6
  • Core 13
  • Data and Analytics 25
  • SMA Call to Action 32
  • About Strategy Meets Action 33