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Author(s):

Deborah M. Smallwood, Senior Partner

Mark A. Breading, Partner

Publication Date: December 30, 2022

Number of Pages: 14

Price: $1,495.00 USD

As the distribution landscape continues to evolve, small commercial lines carriers recognize that they must invest in and support their distribution partners, especially as risks become more sophisticated and complex. Today, many carriers in the small commercial segment are adjusting strategies, technology roadmaps, and investment priorities as distribution changes take shape.

This SMA report features new research from a survey of executives on the current state of digital capabilities for distribution partners and investment priorities for eighteen digital sales capabilities and seventeen digital servicing capabilities. The report also includes the challenges of deploying new capabilities, carriers' plans to put new digital capabilities into the market, and SMA's recommendations for carriers to thrive in the evolving distribution environment.

Traditional and Transformational Initiatives for PC Insurers 6

Table of Contents

  • Distribution Evolution for Small Commercial Lines 3
  • Business Drivers for Tech Investments 5
  • Biggest Challenges for Investing in Distribution Solutions 6
  • Technology and Business/Cultural Barriers
  • Challenges that Inhibit Right-Fit Submissions
  • Digital Offerings to Agencies 7
  • Digital Offerings for Sales
  • Digital Offerings for Servicing
  • Top Tech Investments for Distribution 10
  • Tech Investment Plans for Digital Sales Capabilities
  • Tech Investment Plans for Digital Servicing Capabilities
  • Tech Investment Plans for Distribution Management
  • SMA Call to Action 13
  • About Strategy Meets Action 14
  • Use of Our Reports
  • About the Authors