Distribution Technologies for Small Commercial: Carrier Progress and Plans

Deborah M. Smallwood, Senior Partner
Mark A. Breading, Senior Partner
Karen Furtado, Partner
Publication Date:
August 6, 2021
Number of Pages:
$1,495.00 USD

How far along are commercial lines carriers in delivering digital solutions to their agents and other distribution partners? SMA recently surveyed carriers focused on the small commercial market to assess the current state of the digital capabilities offered to their distribution partners, and carriers’ plans for enhancing or delivering new digital capabilities in the future.

This SMA report examines 14 different digital sales-oriented capabilities and 17 servicing capabilities. The report begins by assessing the key business drivers of tech investment among small commercial carriers, the barriers to technology innovation, and a review of carriers’ satisfaction with the current digital offerings to distribution partners. It concludes by looking at where insurers are investing in digital capabilities today and provides the top tier investments for both sales and servicing capabilities.

Carrier Expectations for Distribution Channel Changes600x400

Table of Contents

  • Distribution Evolution 3
  • Business Drivers for Tech Investments 4
  • Biggest Challenges for Investing in Distribution Solutions 5
  • Technology and Business/Cultural Barriers
  • Challenges That Inhibit Right-Fit Submissions
  • Agency Challenges for Tech Adoption
  • Digital Offerings to Agencies 7
  • Digital Offerings for Sales
  • Digital Offerings for Servicing
  • Top Tech Investments for Distribution 9
  • Tech Investment Plans for Digital Sales Capabilities
  • Tech Investment Plans for Digital Servicing Capabilities
  • SMA Call to Action 11
  • About Strategy Meets Action 12
  • Use of Our Reports
  • About the Authors