Digital Transformation in Personal Lines: Project Priorities for 2022 and Beyond

Deborah M. Smallwood, Senior Partner
Mark A. Breading, Senior Partner
Publication Date:
June 21, 2022
Number of Pages:
$1,495.00 USD

Personal lines insurers have historically been industry pioneers in implementing innovative solutions and processes, moving ahead of many of their peers in their digital transformation journeys. However, the pandemic exposed many digital technology gaps, forcing personal lines insurers to reassess and reprioritize their digital roadmaps for 2022 and beyond.

SMA’s new research report spotlights the digital project priorities of the personal lines segment, highlighting where investments will be most critical this year and in the future. The report also includes insights on SMA’s Digital Maturity Model to aid insurers in planning their digital journeys.  

Digital Transformation Initiatives 600 by 400

Table of Contents

  • Digital Transformation in 2022 3
  • The State of Personal Lines: Pandemic Exposed Capability Gaps
  • Project Priorities in Personal Lines 5
  • The SMA Digital Maturity Model 7
  • SMA Call to Action 9
  • About Strategy Meets Action 10
  • Use of Our Reports
  • About the Authors