Digital Transformation in Personal Lines: Project Priorities for 2021

An SMA Research Report

Deborah M. Smallwood, Senior Partner
Mark A. Breading, Partner
Publication Date:
March 23, 2021
Number of Pages:
$1,495.00 USD

Digital transformation for P&C Personal Lines insurers has been reshaped by the pandemic. What does this mean in terms of digital project priorities? What are the key projects that insurers are investing in, and how far along are companies in their digital maturity for different areas?

The new SMA research report, Digital Transformation in Personal Lines: Project Priorities for 2021, highlights the digital projects for 2021 and views them in the context of the SMA Digital Maturity Model to aid insurers in planning their digital journeys.

20210319 2021 PL Digital Projects


Table of Contents

  • Digital Transformation Themes for Personal Lines 3
  • Digital Transformation in the Midst of the Pandemic 4
  • The State of Digital Transformation
  • The SMA Digital Maturity Model 5
  • Overall Project Priorities for Digital Transformation 7
  • Digital Transformation in Personal Lines 8
  • SMA Call to Action 10
  • About Strategy Meets Action 11