Digital Transformation in Commercial Lines: Project Priorities for 2021

An SMA Research Report

Deborah M. Smallwood, Senior Partner
Mark A. Breading, Senior Partner
Publication Date:
February 26, 2021
Number of Pages:
$1,495.00 USD

Digital transformation for P&C Commercial Lines insurers has been reshaped by the pandemic. What does this mean in terms of digital project priorities? What are the key projects that insurers are investing in, and how far along are companies in their digital maturity for different areas?

This research report, Digital Transformation in Commercial Lines: Project Priorities for 2021, looks separately at small commercial lines and mid/large market commercial lines insurers to highlight digital project plans for each. The projects are also put in the context of the SMA Digital Maturity Model that aids insurers in planning their digital journeys.

2021 02 26 CL Digital Projects


Table of Contents

  • Digital Transformation Themes for Commercial Lines 3
  • Digital Transformation in the Midst of the Pandemic 4
  • The State of Digital Transformation
  • The SMA Digital Maturity Model 5
  • Overall Project Priorities for Digital Transformation 7
  • Small Commercial Lines Priorities
  • Mid/Large Commercial Lines Priorities
  • Digital Transformation in Small Commercial Lines 9
  • Digital Transformation in Mid-Market/Large Commercial Lines 11
  • SMA Call to Action 13
  • About Strategy Meets Action 14