Digital Platforms: Why Now, What It Is, and How to Move Forward

An SMA Research Report

Deborah M. Smallwood, Senior Partner
Mark A. Breading, Senior Partner
Karen Furtado, Partner
Publication Date:
June 23, 2020
Number of Pages:
$1,495.00 USD

As we move to the other side of this pandemic, there is still much uncertainty about the economic and social impact of COVID-19. We do know that this experience has changed the rules of digital engagement across all sectors. And this has become the digital tipping point for insurance.

As the digital transformation journey explodes across insurance, the capabilities to connect people, processes, technologies, and data are advancing for agents, policyholders, and other key stakeholders. This requires a new technology solution, a digital platform. This research report describes what a digital platform is and why it is needed. It also identifies different approaches to digital platform strategies, outlines the key capabilities of a digital platform, and includes a call to action roadmap.

20200623 Digital Platforms



Table of Contents

  • Why Now 3
  • The Tipping Point of Digital Engagement
  • Digital Platforms are the New Strategic Investment
  • What it is 4
  • Digital Platform Definition
  • Evolution From Portals to Platforms
  • Moving Forward 6
  • The Capabilities Checklist
  • Different Approaches
  • Business Benefits
  • Vendor Landscape
  • Call to Action 10
  • About Strategy Meets Action 11