Digital Communications in Insurance: Managing Expanding Options

An SMA Research Report

Mark A. Breading, Partner
Publication Date:
July 23, 2020
Number of Pages:
$1,495.00 USD

Communication patterns in insurance were already changing before the pandemic, and new options are now being adopted at an accelerated rate. How are P&C insurers adapting, planning for, and using new communications options like chatbots, messaging and collaboration platforms, business texting, voice assistants, and other options? This SMA research report maps out the potential options available in an omni-channel environment, shares research on insurer plans, and identifies key tech company providers and use cases.

2020 07 21 Digital Communication




Table of Contents

  • Communications in the Digital Era 3
  • Changing Patterns Due to the Pandemic
  • Evolution of Digital Communications
  • Insurers and Digital Communications 5
  • Digital Communications Enabling Platforms 13
  • Categories of Enabling Tech Solutions for Communications
  • SMA Recommendations for Insurers 15
  • About Strategy Meets Action 16