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Author(s):

Deborah M. Smallwood, Senior Partner

Mark A. Breading, Partner

Publication Date: November 30, 2022

Number of Pages: 10

Price: $1,495.00 USD

The personal lines segment is robust with various distribution channel options. The pandemic, innovation, shifting customer expectations, and economic uncertainty are pressing insurers to assess their channel strategies to consider new approaches for reaching policyholders. 

This SMA report begins with an overview of insurers' channel expansion plans and the current distribution environment in the personal lines segment. The report examines insurers' expectations for distribution changes in the future, their specific plans over the next few years, and SMA's recommendations on how insurers can evaluate their growth and partnership strategies for the near and long term. 

Channel Strategies for Personal Lines 600x400

Table of Contents

  • Channel Expansion: Carriers Respond to Industry and Societal Shifts 3
  • Changes in Distribution Channel Expansion Plans
  • Today's Distribution Channel Environment 4
  • Significant Channel Partnerships for Personal Lines Insurers
  • Partnering with InsurTechs
  • Personal Lines Channel Environment of the Future 6
  • Expectations for Distribution Changes
  • Distribution Channel Expansion Plans
  • SMA Call to Action 9
  • About Strategy Meets Action 10
  • Use of Our Reports
  • About the Authors