Channel Strategies and Plans for P&C Personal Lines: A View of Today’s Environment and What’s to Come

Mark A. Breading, Senior Partner
Deborah M. Smallwood, Senior Partner
Publication Date:
July 16, 2021
Number of Pages:
$1,495.00 USD

It’s an interesting time for personal lines carriers. They are both building on their strong foundations and partnerships while also adapting to a quickly evolving market. The increase in direct placement and comparative raters along with new market entrants such as InsurTechs means that personal lines carriers need to be continually evaluating their current and future channel partnerships.

This SMA report begins by examining the current distribution channel landscape and explores how personal lines carriers are currently partnering with InsurTechs. The report then examines insurers expectations for distribution changes over the next five years, their channel expansion plans and the role comparative raters, InsurTechs, and personal lines agents will continue to play.


Table of Contents

  • Channel Expansion: Building on Strong Foundations and Partnerships 3
  • Today's Distribution Channel Environment 3
  • Changes in Distribution Channel Expansion Plans
  • Significant Channel Partnerships for Personal Lines Insurers
  • Partnering With InsurTechs Today
  • Personal Lines Channel Environment of the Future 6
  • Expectations for Distribution Changes
  • An Evolving Role for the Personal Lines Agent
  • The Role of Comparative Raters and InsurTechs
  • Distribution Channel Expansion Plans
  • SMA Call to Action 8
  • About Strategy Meets Action 9
  • Use of Our Reports
  • About the Authors