Channel Strategies and Plans for P&C Agencies: A View of the Personal Lines Segment in 2023

Mark A. Breading, Senior Partner
Publication Date:
July 6, 2023
Number of Pages:
$1,495.00 USD

Personal lines agents and brokers are navigating an uncertain market environment marred by economic challenges, high inflation, increasing CAT losses, changing policyholder expectations, advancing technology, and more. As agents and brokers continue to navigate a complicated market, channel partners will become increasingly integral to their growth and success.

This new research report assesses agencies’ current channel partnerships, their expectations for changes to insurance distribution, and their future channel plans in personal lines. The report concludes with actions insurers and agents can take to strengthen their existing partnerships and respond to ongoing personal lines distribution changes.

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Table of Contents

  • About This Research Report 3
  • Personal Lines Channel Strategies: Navigating Uncertainty 4
  • Today's Channel Environment 5
  • Partnerships and Affiliations Used Today
  • Agencies’ Perspectives on Digital Agencies and Insurtechs
  • Agencies’ Approach to Partnering with Tech Distribution Platforms/Raters
  • Channel Environment of Tomorrow 9
  • Expected Changes in Distribution
  • Agency Plans for Evolving Channel Partnerships
  • Call to Action 12
  • About ReSource Pro Consulting 13
  • Use of Our Reports
  • About the Author