Channel Strategies and Plans for P&C Agencies: A View of Commercial and Personal Lines Segments in 2022

Mark A. Breading, Senior Partner
Publication Date:
March 29, 2022
Number of Pages:
$2,495.00 USD

Retail insurance agencies have more channel partnership options now than ever before. While carriers are still an important channel partner, other avenues are emerging, and agencies are being strategic about who they partner with as the distribution landscape continues to evolve. 

This SMA research report features findings from a survey of personal and commercial lines agency and broker executives on their current and future channel expansion strategies. The report first examines today’s channel environment and the partnerships and affiliations agencies use today. It then looks at how agencies’ approaches to channel partnerships are expected to change over the next several years and concludes with actionable insights for carriers on distributor plans.

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Table of Contents

  • Channel Expansion: A Shifting Landscape 3
  • Today's Channel Environment 4
  • Partnerships and Affiliations Used Today
  • - Commercial Lines
  • - Personal Lines
  • Agencies’ Perspectives on Digital Agencies and InsurTechs
  • - Commercial Lines
  • - Personal Lines
  • Channel Environment of Tomorrow 8
  • Expected Changes in Distribution
  • - Commercial Lines
  • - Personal Lines
  • Agency Plans for Expanding Channel Partnerships
  • - Commercial Lines
  • - Personal Lines
  • SMA Call to Action 13
  • About Strategy Meets Action 14
  • Use of Our Reports
  • About the Author