Channel Strategies and Plans for MGAs: Aggressive Expansion Underway

Deborah M. Smallwood, Senior Partner
Mark A. Breading, Senior Partner
Karen Furtado, Partner
Publication Date:
July 14, 2021
Number of Pages:
$2,495.00 USD

Managing General Agents (MGAs) occupy a unique position in the industry as both distribution partners to carriers and enablers of downstream channel partners. In this dynamic market, they are both reshaping and expanding their channel partnerships.

This SMA report starts off by examining the current relationship between MGAs and carriers through the lens of mid/large commercial lines, small commercial lines, and personal lines. The report then provides a profile on MGA’s other key channel partners, how they are partnering with InsurTechs today, and their expectations for how P&C distribution and channel partnerships will change over the next three years. Figure 3 illustrates the current partnership activity between MGAs and InsurTechs.

Channels Accounting for More than 20 of MGA Premium600x401

Table of Contents

  • The MGA Model in the InsurTech Age 3
  • Today's Environment 4
  • The MGA's Use of Other Partner Channels 5
  • MGAs are Partnering With/Leveraging InsurTechs 6
  • MGA Channel Environment of the Future 7
  • Distribution Expansion Plans 8
  • Carrier Distribution Expansion and MGAs
  • MGA Distribution Expansion Via Partnerships
  • SMA Call to Action 10
  • About Strategy Meets Action 11
  • Use of Our Reports
  • About the Authors