The Changing Auto Insurance Landscape: Influencers Driving Disruption and Change

An SMA Research Report

Denise Garth, Partner
Publication Date:
January 29, 2015
Number of Pages:
$995.00 USD

This research looks at the change and disruption that is greatly affecting auto insurance due to the convergence of multiple influencers, including the shared economy, connected cars, Google and Apple connected car apps, and autonomous/driverless vehicles. While any one of these changes alone makes an impact, all four of these together will be huge in the redefining of industry boundaries, customer relationships and loyalty, and long-held business assumptions and models.

With so much change and disruption unfolding, insurers that embrace these changes can create new opportunities and become part of a new breed of market leaders, igniting a new future as a Next-Gen Insurer. The report suggests how insurers should respond.

The Changing Auto Insurance Landscape: Influencers Driving Disruption and Change answers the following questions:

  • Will insurance models move away from the driver to the vehicle or manufacturer? 
  • What new services can be provided based on connected car and/or smartphone applications to engage with customers differently?
  • Will auto driver usage data come from Google, Apple, and auto manufacturers rather than traditional industry data providers? 
  • Will this new data redefine risk, pricing, and underwriting models? Will it eliminate the need for other data sources?
  • How will these impact operational, unit cost, revenue, and profitability models?
  • How are insurers going to recapture the resulting disrupted revenue stream? 


20150129 Auto Landscape



Table of Contents

  • Next-Gen Insurer: Shaped by Influencers 3
  • Influencers of Change and Disruption 4
  • Shared Transportation
  • Connected Vehicles
  • Google and Apple Connected Car Apps
  • Autonomous/Driverless Vehicles
  • Insurance Disruption 10
  • SMA Call to Action 12
  • About Strategy Meets Action 13
  • Use of Our Reports
  • About the Author
  • Internet Sources Cited 14