Agents and Brokers in the Digital Age

An SMA Research Report

Mark A. Breading, Partner
Karen Pauli, Principal
Publication Date:
August 24, 2018
Number of Pages:
$1,495.00 USD

The demise of the independent agent and broker channel has been forecast for years. However, there is no evidence that this will be the case. That said, distributors must transform to step up to a digital world. How do distributors view their world over the next five years? What steps are they taking to become more digital? What technologies are important to them, and where are they investing? Do distributors view emerging technology and InsurTechs as meaningful parts of their strategies? This report presents the research findings of a survey of independent agents and brokers. Views of the data are presented as commercial vs. personal and by agency size as appropriate.        


20180824 agent distribution



Table of Contents

  • Executive Summary 3
  • External Change Factors for Agents and Brokers 4
  • Agent and Broker Digital Strategies and Plans 7
  • Agent and Broker Perspectives on InsurTech 12
  • New Data Sources, Solutions, and Technologies 15
  • Distributor and Insurer Interactions and Expectations 18
  • SMA Call to Action 20
  • About the Research and Strategy Meets Action 21