Agent-Carrier Connectivity: Personal Lines Insurers

An SMA Research Report

Deborah M. Smallwood, Senior Partner
Karen Pauli, Principal
Publication Date:
November 29, 2016
Number of Pages:
$995.00 USD

Traditional personal lines product distribution is under full-blown assault by InsurTech. SMA research shows that 30% of the approximately 600 InsurTech startups being tracked are focused on disrupting and displacing conventional distribution channels – the greatest point of focus across all InsurTech categories. Insurers must reframe their commitment and, more importantly, timing for improved agency connectivity to assure the viability of agents and brokers in personal lines.

The report covers the business drivers, current state, future plans and projects, challenges, and investments that personal lines insurers are making regarding agent-carrier connectivity. 


20161129 AgentConnectivity



Table of Contents

  • Executive Summary 3
  • Enterprise Landscape of Agency Connectivity 4
  • Process View of Agency Connectivity 10
  • SMA Call to Action 14
  • About the Research and Strategy Meets Action 15