2022 Strategic Initiatives: P&C Personal Lines

Deborah M. Smallwood, Senior Partner
Mark A. Breading, Senior Partner
Karen Furtado, Partner
Publication Date:
March 8, 2022
Number of Pages:
$1,495.00 USD

The personal lines insurance segment has undergone widespread digital transformation and innovation in recent years. During the pandemic, personal property & casualty insurers took their digital transformation plans to new heights, and recent SMA research indicates that they will continue to advance with their strategic initiatives in 2022 but with new priorities and focus.  

This SMA report features annual research from a survey of insurance executives on the transformation plans of personal lines insurers in 2022 and shows how far they have progressed in fifteen individual strategic initiatives. The report explains the key business issues driving technology investments this year, the maturity evolution of personal lines insurers in traditional and transformational initiatives, and guidelines on creating competitive digital strategies in 2022.

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Table of Contents

  • Key Themes for Personal Lines in 2022 3
  • Personal Lines in Transition 4
  • Key Business Drivers 6
  • Traditional Initiatives 7
  • Transformational Initiatives 11
  • SMA Call to Action 15
  • About Strategy Meets Action 16
  • Use of Our Reports
  • About the Authors