2021 Strategic Initiatives: P&C Personal Lines

An SMA Research Report

Deborah M. Smallwood, Senior Partner
Karen Furtado, Partner
Mark A. Breading, Senior Partner
Publication Date:
December 17, 2020
Number of Pages:
$1,495.00 USD

2020 has been a year of adjustments in the strategies, plans, and budgets of P&C personal lines insurers. 2021 is likely to be equally interesting due to the ongoing uncertainties regarding the pandemic and the economy. This SMA research report looks at insurer strategies and plans for 2021 and discusses how the priorities are shifting among 13 strategic initiatives that SMA has been tracking for many years. Examples of initiatives include digital transformation, core modernization, and expanding distribution partnerships. 

The report highlights big themes and takes a close look at how each initiative area has changed from 2020 plans. The business drivers of technology spending and the stage of maturity for each initiative are also addressed, based on a survey of insurance executives and SMA’s insights on insurer plans.  

20201217 2021 PL Strategic Initiatives


Table of Contents

  • Key Themes for Personal Lines in 2021 3
  • New Shifts in Focus for Major Initiatives 4
  • Key Business Drivers 6
  • Traditional Initiatives 8
  • Transformational Initiatives 11
  • Widespread Transformational Initiatives
  • Transformational Initiatives in Earlier Stages
  • SMA Call to Action 16
  • About Strategy Meets Action 17