2021 Strategic Initiatives: P&C Commercial Lines

An SMA Research Report

Deborah M. Smallwood, Senior Partner
Mark A. Breading, Senior Partner
Karen Furtado, Partner
Publication Date:
December 4, 2020
Number of Pages:
$1,495.00 USD

2020 has been a year of adjustments in the strategies, plans, and budgets of P&C commercial lines insurers. 2021 is likely to be equally interesting due to the ongoing uncertainties regarding the pandemic and the economy. This SMA research report looks at insurer strategies and plans for 2021 and discusses how the priorities are shifting among 13 strategic initiatives that SMA has been tracking for many years.

The report looks separately at small commercial lines and mid/large market commercial lines insurers to highlight strategic priorities for each. The business drivers of technology spending and the stage of maturity for each initiative are also addressed, based on a survey of insurance executives and SMA’s insights on insurer plans.

20201203 CL Strategic Initiatives


Table of Contents

  • Key Themes for Commercial Lines in 2021 3
  • Commercial Lines in Transition 4
  • Key Business Drivers 6
  • Traditional Initiatives 8
  • Transformational Initiatives 11
  • Widespread Transformational Initiatives
  • Transformational Initiatives in Earlier Stages
  • SMA Call to Action 16
  • About Strategy Meets Action 17