2020 Strategic Initiatives: P&C Personal Lines

An SMA Research Report

Deborah M. Smallwood, Senior Partner
Karen Furtado, Partner
Mark A. Breading, Senior Partner
Karen Pauli, Principal
Publication Date:
February 6, 2020
Number of Pages:
$1,495.00 USD

The personal lines insurance industry is in the midst of transformation. In fact, many insurers are striving to accelerate transformation within their companies. SMA research reveals a widening and alarming gap between those insurers that are actively transforming and insurers that are struggling to keep their heads above water. What strategic initiatives are personal lines insurers embracing to deal with the forces of change? And what is the maturity level of these initiatives? How do the InsurTech movement and the rapid advancement of transformational technologies play into insurer plans?

This report provides survey data, insight, and analysis around the business drivers that are compelling personal lines insurers to develop strategic initiatives. Additionally, information on the top thirteen strategic initiatives is presented, highlighting the maturity of activities. The report provides an analysis of the direction that personal lines insurers are taking regarding InsurTech and transformational technologies.

 20200206 2020 PL Strategic Initiatives


Table of Contents

  • The Strategic View 3
  • Industry Evolution Continues
  • Drivers of Transformation
  • Strategic Initiatives 5
  • Traditional Initiatives
  • Transformational Initiatives
  • InsurTech and Transformational Tech Approaches 14
  • InsurTech Approaches
  • Transformational Tech Approaches
  • SMA Call to Action 16
  • About Strategy Meets Action 17
  • Use of Our Reports
  • About the Authors