2019 Strategic Initiatives: P&C Commercial Lines

An SMA Research Report

Deborah M. Smallwood, Senior Partner
Karen Furtado, Partner
Mark A. Breading, Senior Partner
Karen Pauli, Principal
Publication Date:
January 18, 2019
Number of Pages:
$995.00 USD

The potential for revolutionary transformation in commercial lines has become unmistakable in the past year, and insurer strategies for 2019 are positioned to drive even more change. This SMA research report reveals insurers’ plans regarding thirteen strategic initiatives, including four foundational initiatives like expanding distribution channels and modernizing core systems, and nine transformational initiatives, including InsurTech and new business models. The report is based on a survey of commercial lines executives and SMA analysts’ observations and insights. Approaches to InsurTech and emerging tech are also highlighted, based on new SMA research data. 

Figure 1. Top 5 Business Drivers for Strategic Initiatives (Commercial Lines)

20190118 strategic initiatives commercial lines



Table of Contents

  • A Strategic View 3
  • Strategic Initiatives 4
  • Foundational Initiatives
  • Transformational Initiatives
  • InsurTech and Emerging Tech Approaches 12
  • SMA Call to Action 14
  • About Strategy Meets Action 15