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Kevin Saunders
Client Engagement Manager



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Strategy Meets Action is a unique strategic advisory firm for insurers and solution providers. Seven key qualities make us different:

  1. Everything we do starts with the business and connects to technology. Our clients are both business and IT leaders. Our research, comprised of surveys and interviews, covers both the business and technology viewpoints and is derived from insurers of all sizes and lines of business.
  2. We address the business opportunities and challenges of today and position for the business of the future. Our services and research bridge both worlds. We provide strategic guidance on how to move forward in strategy, planning, and investing for today and for tomorrow.
  3. We focus only on insurance. We specialize in deep coverage of Property and Casualty and Life in the US and Canadian marketplace. We don’t blend financial services into insurance. For us, insurance is insurance and our specialty. Our insights, experience, and research are grounded in the insurance market landscape.
  4. We use a direct partner model. Our clients get direct connections to our experienced partners and principals. No layers, no junior analysts, no fuss – just working directly with our partners and principals to benefit from their deep expertise and broad experience.
  5. There are no seat licenses or usage limitations. Once you are a customer, we encourage full usage of our knowledge and research resources across your organization, so there are no seat licenses. We provide IDs to connect to all of our online research libraries, tools, and webinars. The more others in your organization embrace our services, the faster your transformation will happen.
  6. Collaboration and cooperation are our bywords. Your success is our success. Consider us part of your team, and together we can prepare your organization for the future of insurance. With our combined decades of deep knowledge and our real-world experience in insurance and strategic intelligence, the SMA Team delivers the most cutting-edge set of services available.
  7. The annual SMA Summit is a one-of-a-kind industry-leading event. It is focused on uniting the best thought leaders in innovation and transformation in insurance. The Summit provides its attendees with lively and thought-provoking discussions, compelling insights, and valuable networking opportunities.