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For questions, please contact:

Mark Breading
SMA Partner

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Transformation in Action Awards

Every year, Strategy Meets Action (SMA) presents awards to insurers, MGAs, and solution providers who are rethinking, reimagining, and reinventing the business of insurance. These companies are putting “transformation into action” with innovative projects, initiatives, and the use of transformational technologies* that are driving progress and revolutionizing the insurance industry. 

The insurance transformation journey is a required trajectory for every company within the insurance ecosystem that wants to remain relevant and prepare for the future of our industry. Transformation journeys require new perspectives and new approaches that go beyond the traditional approaches, beyond incremental change. Transformation can be internally (operationally) focused, externally (customer) focused, or utilize a combination of the two perspectives. SMA looks for projects, initiatives, or solutions that represent truly transformative approaches and achievements that demonstrate innovation in insurance.

Transformation in Action Awards are given in the following categories: 

  • Customer Engagement: recognizes companies that have succeeded in positively transforming the experience for their customers. These initiatives and projects are providing the customer with a new customer-centered experience that is tailored and transparent. 
  • Distribution: recognizes companies that are transforming their distribution models by utilizing digital distribution as a framework for new channels or driving sales and/or service. 
  • Underwriting: recognizes companies who are capitalizing on new data sources, advanced analytics, transformational technologies, and other innovative approaches to transform the underwriting operation and/or the role of the underwriter. 
  • Claims: recognizes the claims teams that have transformed their organizations, roles, and/or processes through the use of transformational technologies and advanced data and analytics in the areas of customer experience or optimizing operations. 
  • New Products & Services: recognizes companies that have developed and deployed new transformative products and services in the areas of data collection, pricing, or the delivery of innovative services. 
  • Vendor Solution: recognizes a deployed solution that leverages and utilizes transformational technologies that enable insurers, MGAs, and/or reinsurers to move forward with innovation on their transformation journey.  

Winners of the SMA Transformation in Action Awards are awarded during the SMA Summit

*Transformational technologies include AI (NLP, RPA, machine learning), blockchain, cloud/serverless computing, advanced data and analytics, IOT & wearables, and new user interfaces (chatbots, messaging, voice assistants, interactive video, AR, VR).


The project, initiative, or solution implementation must have been completed between January 1, 2018, and July 1, 2019, to be eligible for an award. A panel of forward-thinking insurers will evaluate the submissions and select the finalists. 

Awards Timeline 

  • Submissions will open on July 18, 2019.
  • All submissions must be received by September 16, 2019.
  • Winners will be announced on November 4, 2019.
  • Winners will be recognized at the Welcome Reception and Awards Event on Tuesday, December 3, 2019, at the Westin Times Square.
  • Winners will participate in the SMA Summit on December 4, 2019, showcasing their award-winning initiatives.


Questions may be directed to Mark Breading, SMA Partner, at mbreading@strategymeetsaction.com, or 614-562-8310.

Past Winners

Click here to access the 2018 Summit Report. For additional information on past years’ winners, follow the links below:

2018 Winners
2017 Winners
2016 Winners