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Deborah Smallwood body shot
Deborah Smallwood


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Deb Smallwood, the CEO & President of Strategy Meets Action, is widely recognized as an industry thought leader who is known for her expertise in helping companies rethink the tradition...

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Karen Furtado


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Karen Furtado, a Partner at Strategy Meets Action, is a well-known authority on insurance technology and how it fuels transformation within insurance companies. Her focus is helping ins...

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Mark Breading


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Mark Breading, a Partner at Strategy Meets Action, is known for his insights on the future of the insurance industry and innovative uses of technology. Mark consults with insurers and t...

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Mary Ann Garwood



Mary Ann Garwood, a Partner at SMA, is an expert at taking complex issues and turning them into easy-to-understand options and decision points. Mary Ann’s extensive insurance background...

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Karen Pauli


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Karen Pauli, Principal at SMA, has comprehensive knowledge about how technology can drive improved results, innovation, and transformation within insurance operations. Karen has worked ...

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Mark Roth body shot
Mark Roth
Vice President, Business Development


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Mark F. Roth is Vice President, Business Development for SMA. In this role, he is responsible for account management, new business development for solution providers, and sponsorship sa...

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Lis Maguda
Analyst and Senior Researcher



Lis (Elisabeth) Maguda is an Analyst and Senior Researcher at SMA. She primarily supports the SMA Core Systems Practice contributing to a wide variety of research projects and client de...

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Michael Carroll
Digital Marketing Manager



Michael Carroll is SMA’s Digital Marketing Manager. With responsibility for creating and optimizing an open flow of communication between SMA and the insurance industry, Michael is focu...

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Lynn Black
Senior Consultant - Client Support and Delivery


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Lynn Black, a Senior Researcher at SMA, supports research projects and a wide variety of client projects. Lynn began her career as a research intern while completing her college degree ...

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Jaya Gopalan
Research Associate


Jayalakshmi (Jaya) Gopalan is a Research Associate at SMA and supports a variety of research projects and client deliverables. Jaya has five years of experience that include market rese...

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