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Smallwood Deb Half

August 2017

Is your company positioned to win with convergence?

We are all watching the convergence of the traditions and strengths of our industry with the new Insurtechs and emerging technologies. This movement toward convergence is a unification of current and future states and a new model for the business of insurance.

What has been fascinating to observe is how insurers are moving beyond requesting SMA’s help to create awareness about what is going on at a board meeting or to an executive leadership team. Now, most insurers already understand and accept “what” is happening. Today, the "hows" are the challenge.

Insurers are coming to SMA and asking us to help them sort through the hows of ... 

  • creating a culture of innovation
  • defining the right innovation model
  • defining a digital strategy
  • leveraging big data and advanced analytics
  • planning for the next-gen core systems
  • balancing traditional and digital agency channels

At our 2017 SMA Summit this year, the theme focuses on those hows and on your path to Winning With Convergence. It’s time to register now because seating is limited. 

As convergence is making a strong entrance and quick progress in insurance, SMA is here to guide you on your journey to the future of insurance.

I look forward to seeing you in Boston on September 18th.



July 2017

Ten years ago this month, I launched Strategy Meets Action with not much more than a vision of the untapped possibilities for insurance enabled by innovation and transformation. The possibilities, I always knew, were infinite. But there was a gap that needed to be filled – by a firm that could strategically guide insurers to rethink the traditional business of insurance and then take the actions required to innovate and transform, enabled by the power of technology and data. Our mission would be to assist insurers to bridge from today’s business to the insurance business of the future.

SMA10 anniversary rays largeTen years later, I sit here amazed at how much has changed in and around insurance and how much more expansive the possibilities have become due to the incredible advances in technology. The last decade has seen some of the most dramatic shifts in customer behavior and expectations in modern history. If anything is different, the bridging and enablement of innovation and emerging technologies to transform business strategies and operations has made our world even more complex. And the gap has actually widened.

Strategy Meets Action has been fortunate to be part of this transformative decade. Our clients are those who are responding to change and embracing our unique trusted advisor model. With our strong strategic vision, foundational research, and various customer engagement models, we have prepared and positioned hundreds of insurers and solution providers for the unprecedented changes in our industry. And we have helped them to bridge the gap. We thank all of our clients for their business and for taking Strategy Meets Action along on their amazing journeys.

From my first vision to create a company to becoming a respected advisor and industry influencer bridging today’s business to the future business of insurance, I have been humbled by the incredible SMA team that has joined me on this mission. I will be forever grateful for their dedication and commitment, not only to Strategy Meets Action, but to the advancement and transformation of the business of insurance across the industry.

The next decade promises to be even more transformational for insurance as the pace of change continues to accelerate. I speak for the whole SMA team when I say that we are overflowing with gratitude for our clients, partners, and friends that support and participate in the insurance innovation journey together.

We look forward to the future, and the possibilities that continue to be infinite.

With warmest regards,

Deb - Signature

Deb Smallwood