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Judy Delarosa

CX Contractor


Judy is known for her insights on digital experience for insurance. Judy consults with insurers on forward-thinking digital capabilities around agent portals, policyholder self-service, company websites, e-commerce, and agent/carrier capabilities. Judy’s expertise is in user experience, customer journey mapping, and strategizing for success in the digital age. Judy works with insurers on their digital strategies, plans, and technology decisions.

Before joining SMA in 2017, Judy spent her career at Chubb in various roles in IT and Business. Her last key role at Chubb was VP, Digital Manager, North American Commercial Insurance, with responsibility for the development and execution of digital strategy, platforms, and omni-channel solutions. She also managed Chubb’s industry, agent, and vendor relations, including Augie, ACORD, and ACT, where she co-chaired the Customer Experience and Strategic Future Issues workgroups. Judy is an ongoing advocate for agent/carrier relationships, connectivity, and advancing automation.