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About SMA

Strategy Meets Action is a strategic advisory firm offering consulting, advisory services, and research to help insurers bridge today’s business strategies, plans, and technology investments to the new world of digital transformation, emerging technologies, and InsurTech. SMA is an independent advisor to insurers and traditional and InsurTech solution providers, helping clients prepare for the unprecedented changes in our industry as it undergoes significant transformation.

The SMA Mission

Our mission is to help the insurance industry transform into a leading 21st century business that continues to thrive in the complex digital world. We will advise and guide one customer at a time, bringing clarity to the possibilities, identifying viable opportunities, and linking to the right strategic investment for success. We provide the path and tools for re-energizing insurers to become Next-Gen Insurers and guide the insurance ecosystem to provide the right next-gen products and services to fuel innovation and transformation.


The SMA Team

What makes SMA unique is our first-hand industry experience in top industry issues. Our partners have worked for industry leading organizations including Zurich, ACE, Liberty Mutual, Mutual of Omaha, CUNA Mutual, IBM, CGI, KPMG, and TowerGroup. We give you real-world answers to real-world issues.

WBENC-Certified Women’s Business Enterprisewbenc 175

Strategy Meets Action is certified as a women’s business enterprise by the Women's Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of the businesses owned and operated by women in the U.S. We recognize the commitment to supplier diversity that is embraced by corporations and government agencies today and we can add diversity to your supply chain.