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Welcome to Strategy Meets Action

Strategy Meets Action is a marketleader in insurance, bringing thought leadership, advisory, and consulting services to the industry, with special focus in the areas of digital transformation and InsurTech. Working at the intersection of business strategy and technology, SMA serves as an independent advisor to insurers and traditional and InsurTech solution providers, helping clients to prepare for the unprecedented changes that are underway. Our services address traditional insurer priorities while providing actionable strategies and investment guidance that position our clients for success in an industry that is undergoing significant transformative change.

Contact SMA to see how we can help your organization energize, transform, and differentiate for real advantage.

SMA2017 350x233Registration is Open!

The SMA Summit - sold out the past two years - has become one of the most influential conferences in the industry and a must-attend event.

Our 6th annual conference will focus on Winning With Convergence – bridging today with the future.

Learn  more and register today!


2017 Innovation in Action Awards
SMA innov in action 2017Deadline: June 30, 2017

Every year, Strategy Meets Action presents the SMA Innovation in Action Awards to insurers and solution providers that are rethinking, reimagining, and reinventing the business of insurance. These companies are putting innovation into action with creative projects, initiatives, technologies, or solutions that further insurers’ progress toward the ultimate goal: becoming Next-Gen Insurers. 

Submit today

From Twitter
  • Looking forward to the Global Insurance Symposium @InsuranceAccel Des Moines starting this eve, catching up with many #InsurTech innovators
    4 hours ago
  • RT @Ghostdraft: Smart Things and the Customer Experience via @BreadingSMA at @SMAInsurance . #cx #customerexperience #insurance https://t.
    5 hours ago
  • RT @Adaptik: #goodreads by @BreadingSMA from @SMAInsurance's blog: Smart Things and the #CustomerExperience https://t.co/6EN9IIsemQ
    5 hours ago