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Welcome to Strategy Meets Action

Strategy Meets Action is a strategic advisory firm offering consulting, advisory services, and research to help insurers bridge today’s business strategies, plans, and technology investments to the new world of digital transformation, emerging technologies, and InsurTech. SMA is an independent advisor to insurers and traditional and InsurTech solution providers, helping clients prepare for the unprecedented changes in our industry as it undergoes significant transformation.

Contact SMA to see how we can help your organization energize, transform, and differentiate for real advantage.

SMA2017 350x233Registration is Open!

The SMA Summit - sold out the past two years - has become one of the most influential conferences in the industry and a must-attend event.

Our 6th annual conference will focus on Winning With Convergence – bridging today with the future.

Learn  more and register today!


The Top 5 Reasons to Attend the 2017 SMA Summit


2017 Innovation in Action Awards
SMA innov in action 2017Submissions Closed for 2017

Every year, Strategy Meets Action presents the SMA Innovation in Action Awards to insurers and solution providers that are rethinking, reimagining, and reinventing the business of insurance. These companies are putting innovation into action with creative projects, initiatives, technologies, or solutions that further insurers’ progress toward the ultimate goal: becoming Next-Gen Insurers. 


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